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Social Media Marketing

>Tag:Social Media Marketing

Why Marketers Love Social Media

If you're reading this article, then you're probably one of the 3.6 billion people in the world who have access to the internet. That's only 46% of the people in the world, but 20 years ago, less than 1% of people world wide had access to the net. It took 10 years to get the [...]

By | May 29th, 2017|Categories: Social Media|Tags: , , |

Do You Need An Agency To Run Your Social Media?

To be honest, you don't actually need an agency to run your social media efforts.  That is, if you're willing to dedicate your own time to responding to countless comments, running your adverts, removing negative comments and banning people on the page. You also need to devote time to creating relevant content, editing videos,  images [...]

By | May 29th, 2017|Categories: Social Media|Tags: , |

Improving Your Ecommerce With Social Media

The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don't usually want people invading their social spaces in an attempt to sell them things. However, according to the experts, there are things you can keep in mind [...]

By | April 25th, 2017|Categories: Online Marketing, Social Media|Tags: , , |

Running A Social Media Contest

Social media has become one of the biggest sensations of modern technology. It's been used as a tool for everything from putting out political campaign content, to holding underground rap battles, and of course, videos of cats doing all sorts of crazy things. With studies showing 2.3 billion people use social media globally, social media [...]

By | March 30th, 2017|Categories: Social Media|Tags: |

Facebook Admits To Data Errors

Earlier this month, Facebook revealed that the reporting data it shares with publishers and advertisers could have been subject to errors. This comes two months after they admitted that it had been over-estimating the average time users spent watching videos on the platform. These latest errors involved reporting on the amount of time people spent [...]

By | November 29th, 2016|Categories: Social Media|Tags: , |

Facebook Advertising – Purchase Intent Or Branding

I’m a social media manager, and I think that Google Ads advertising is more effective than Facebook. There…I said it.  While other social media managers plot my imminent demise, I’ll use these last few minutes of my life to explain why. Actually, despite our tendency to do it anyway, we probably shouldn’t be comparing Google [...]

By | September 20th, 2016|Categories: Google Ads, Social Media|Tags: , , , |

The Importance Of Online Brand Building

The world is moving faster than ever with constantly evolving technologies, emerging social media platforms, viral videos, trending topics, streams of memes, algorithm updates, increased mobile adoption, apps and so on, making it easy to forget about one of the few things that stays constant through it all…the brand. Online marketing fast. Very fast. And [...]

By | August 31st, 2016|Categories: Online Marketing, Social Media|Tags: , , |

Instagram & Modern Marketing

In our modern and fast paced digital world, that's all too often driven by an "I'll believe it when I see it" mindset, there are new forms of content, and new ways to market, appearing all the time. As an almost perfect outgrowth of this, Instagram, an online mobile photo and video sharing social network, [...]

By | July 19th, 2016|Categories: Social Media|Tags: , |

Personal Sharing Declines

According to a recent study by GlobalWebIndex, personal sharing on social media has undergone a significant decline, even while sharing for non-personal (commercial or tangentially commercial) reasons has increased. Since 2014, the reasons people give for sharing on social media has seen a global 33% reduction for "staying in touch with friends" and "sharing my [...]

By | April 28th, 2016|Categories: Social Media|Tags: , |

It’s Not Always About Google

A very interesting study recently by Impending Boom has suggested that, in some places at least, it's not all about Google. Intrigued by a trend he noticed in the number of Google searches originating from Nigeria, which were substantially lower than searches from other countries, the author investigated further. It turned out that Nigeria was [...]

By | November 27th, 2015|Categories: Online Marketing, Social Media|Tags: , , |