It’s been publicised by Mozilla (operator of Firefox) as a great leap forward in web privacy practices. The latest update to their browser included a feature that made all search terms submitted when using their browser, encrypted. Essentially they were saying that all search activity when using Firefox, would be kept out of the hands […]
Author Archives: Net Age
We seem to have a modestly good grip on effective SEO practices these days, at least a professional does. Search Engine Marketing Strategy, however, should also be focused on where search engines are going rather than just where they currently are, to maintain rankings in the long-term. Below we explore some of the online trends […]
South Africa isn’t new to search engine optimisation, with numerous professional consulting firms opening over the last decade. The problem is that many of these SEO companies make use of black-hat SEO (practices that contravene search engine guidelines), which boosts the rank in the short term but ultimately, is heavily penalised by search engines. This […]
So you’ve decided to make use of a professional service for your search engine optimization. Pricing on these various services would depend on what type of strategy is being used. You may decide to go the results driven route, by using paid advertising schemes offered by search engines and various popular websites. Alternatively you may […]
The services relating to Search Engine Marketing (SEM) are well known as the most effective method to get meaningful traffic to your site and improving your conversion rate. So effective, in fact, that even the best internet marketing company will focus 80% of its strategy on gaining a valuable presence on the Search Engine Results […]
South Africa certainly isn’t new to SEO. A company in Cape Town with a website though, for instance, will either be still completely oblivious to any search engine optimisation practices past link-building and content writing or think that all the external services revolve around paid search advertising. We explore some of the lesser known services […]
Since the birth of social media marketing, operators in those channels have looked for measures of success for their campaigns. It can be a difficult for a lot of companies so many just use Return on Investment (ROI), but that’s a metric that’s very difficult to apply to social media. If your objective is just […]
It’s an SEO activity that’s fallen into some disrepute since Google’s algorithm updates began focusing on link spam. Before that it was seen by many as the only rank optimising activity that could get you results. But then unethical linking practices forced Google to change their algorithm. Link building is still a valuable activity though. […]
Tips for effective SEO are in no short supply. Everyone knows the essentials of search engine marketing (content, linking, structure, keywords etc.) but what a lot of people are unaware of, are the sometimes mysterious idiosyncrasies of Google indexing practices. A lot of them tend to turn traditional SEO practices on their head, or at […]
As internet penetration in South Africa grows, the practice of SEO becomes more of standard requirement rather than just gaining a competitive edge. And with this, the market need for expert search engine optimisation consulting developed. Services for SEO in Cape Town have grown the fastest out of anywhere in South Africa, or Africa for […]
