Those who practice search engine optimisation will know that it’s suffering from a dwindling number of sources for valuable browsing and search behaviour data. The main problem is that companies such as Google have to strike a balance between what types of data those trading on the internet should have right to and the privacy […]
Author Archives: Net Age
Anyone practising SEO these days will know that there is a growing shortage of valuable data. As Google applies more privacy measures on how it shares data it collects from its users and limits the depth of its data in other tools, the oasis of demographic and search behaviour data has dried up considerably. Google […]
For companies operating in an e-commerce environment, or for those businesses that rely heavily on revenue generated by their website, it can be easy to make the mistake of focusing the design of your website purely on a tight conversion funnel that takes the customer from arrival to purchase in as few steps as possible. […]
The purpose of a landing page for a PPC campaign is often misinterpreted by companies. They think that it’s there to inform potential customers about their product offering and build some credibility for their brand by emphasising quality and service. What is really is though, is an offer. Its purpose is to achieve conversions, and […]
They’re the most heavily discussed of all of Google’s algorithms, which is why updates for the Penguin and Panda algorithm tend to make webmasters quite anxious. And when they wake up to check their rankings, only to find them violently shaken by the update, they’re essentially left to guess as to what exactly the new […]
The practice of link building has undergone quite a lot of changes recently. Whereas before it used to be a giant free for all, where webmasters used any method at their disposal to get a bigger link profile, these days poor link building can do a lot more harm than it could’ve ever done good. […]
It’s becoming harder and harder to find meaningful data on organic search from Google. But one of the few data resources they do still maintain is their keyword data. Whether this is due to their obligations to their primary revenue stream, advertisers, is anyone’s guess, but the data is there. But even though it’s the […]
Branding is an important activity, for any public entity, whether private or commercial. It allows people to identify and, in a sense, communicate with your brand on a personal level. This philosophy also holds true with domain names and URLs. The better people know them, the more likely are to visit your site over competitors, […]
A lot of websites who optimise their pages for multinational search often struggle with translation problems. They’ll often find that the traffic figures from these foreign language countries are disproportionally lower. The cultural nuances which often affect translations can be a real complication. Just because a keyword does technically translate into a corresponding foreign language […]
Business to business markets are still quite reluctant to use pay-per-click campaigns as a way to boost business. The purchasing cycles in the markets are longer, buyers are more educated and price sensitive and the internet is historically not a popular distribution channel for these types of products. However, when you consider the generally higher […]
