Website testing is often performed by domain owners to improve their conversion figures. It involves using different version of your webpages and seeing which variant returns the best results. Conversions can be any human involvement metric which the domain owner chooses to test. It can be an incredibly effective tool in finding a combination of […]
Author Archives: Net Age
When Google skipped their June search quality highlights, many SEOs didn’t know whether to consider it a good or a bad thing. Now that they’ve released a list of 86 changes, a lot of them dealing with updates the their indexing algorithm, we can see some webmaster’s should expect a slight shake in their rankings. […]
After a near two month break, Google finally decided to release its normally monthly Search Quality Highlights, the list of changes to its interface, algorithm and search behaviour. They certainly weren’t slacking off though, with a list of 86 changes. We highlight some below. The changes look to affect the rankings in a variety of […]
As the commercial markets on the internet grow, advertising methods that were once considered only marginally effective have now become lucrative revenue sources. Spearheading this movement is the growing success of pay-per-click (PPC) campaigns on Google, accounting for the lion’s share of the clicks for high-commercial intent keywords, these days. Organic searches still get the […]
Google’s recent trend of emphasising paid search results, and giving them more and more room on the front page of search engine results, leaving less space for organic results, has generated considerable debate about what businesses should be doing. In a similar vein, a recent study by SEOMoz has revealed that PPC ads receive over […]
With the increasing problem of cyber-bullying, which is said to have reached an epidemic level on social networking websites and internet forums, one could be forgiven for thinking that these websites suffer from a worrying degree of lawlessness. However, when The Independent newspaper journalist Guy Adams tweeted NBC Executive Gary Zenkel’s e-mail address and encouraged […]
As search engine algorithms become increasingly sophisticated, and as the search engines publicise these advancements, many SEO practitioners have been led to believe that many of the keyword strategies they used to employ have been cracked down on. However, a user will still find low quality and generally spammy sites on the first page of […]
Many people who practice SEO think that the most turbulent times in the rankings are when existing algorithms are updated monthly and more gravely, when completely new algorithms are released, such as Panda, Penguin and Venice. However, when you consider that in 2010 Google admitted to applying over 500 changes to their algorithm, you can […]
Links have been the subject of great contention, amongst both search engines and search engine optimisers. The problem is search engines still have to be wary of link-building because it’s used abusively for SEO and webmasters doing honest link-building are tired of either having their link-building rendered redundant, or worse yet, actually being punished for […]
Complaints on Google’s blog have spiked recently, concerning the unexplained disappearance of reviews on certain Business Pages in Google+ Local. The disappearances are apparently largely without reason. Google’s public statement on the matter stated that they were looking into the problem and would try find a solution, in due time. These words are of little […]
