Email marketing campaigns have a questionable reputation in the internet marketing industry. Despite being incredibly cost effective and highly targeted, the general view of the practice is that it’s an outdated and largely unsuccessful form of marketing. However, this perception seems to be just a product of how much internet marketing has developed over the […]
Category Archives: Online Marketing
The Digital Media & Marketing Association (DMMA), an independent organisation for the digital industry in South Africa, recently released a study measuring the internet usage and behaviour statistics for people surfing the web in this country. It looked at various internet industries relating to marketing and commerce, tallying survey responses from over 2 200 internet […]
Anyone practising SEO these days will know that there is a growing shortage of valuable data. As Google applies more privacy measures on how it shares data it collects from its users and limits the depth of its data in other tools, the oasis of demographic and search behaviour data has dried up considerably. Google […]
A lot of websites who optimise their pages for multinational search often struggle with translation problems. They’ll often find that the traffic figures from these foreign language countries are disproportionally lower. The cultural nuances which often affect translations can be a real complication. Just because a keyword does technically translate into a corresponding foreign language […]
Business to business markets are still quite reluctant to use pay-per-click campaigns as a way to boost business. The purchasing cycles in the markets are longer, buyers are more educated and price sensitive and the internet is historically not a popular distribution channel for these types of products. However, when you consider the generally higher […]
Website testing is often performed by domain owners to improve their conversion figures. It involves using different version of your webpages and seeing which variant returns the best results. Conversions can be any human involvement metric which the domain owner chooses to test. It can be an incredibly effective tool in finding a combination of […]
We seem to have a modestly good grip on effective SEO practices these days, at least a professional does. Search Engine Marketing Strategy, however, should also be focused on where search engines are going rather than just where they currently are, to maintain rankings in the long-term. Below we explore some of the online trends […]
It’s that tiny description you see below a sponsored link. And although it effectively constitutes almost your entire unique value proposition, many advertisers tend to under-appreciate its importance. If your PPC campaign is struggling to find a meaningful increase in its click-through-rates, you may want to consider the ad’s copy as a potential source of […]
Whether your Search Engine Marketing is through professional services or in-house, the strategy needs to be accountable to determine its success. In the world of SEM though, the Key Performance Indicators (KPI) can vary greatly, depending on your goals. Some popular indicators include: Organic Traffic Essentially, a function of SEO. Any search engine marketing consultant […]
While never seen as fundamentally separate ideas, search engine optimisation and paid search aren’t necessarily considered as being symbiotic concepts. Often resulting in a either/or question for any search engine marketing strategy. While one requires time and the other money, the methods used in SEO and the results thereof, can be used as valuable data […]
