One of the greatest advantages of the internet when it comes to marketing can be the e-mail marketing campaign. It’s low-cost, it’s targeted, and it’s easy to measure. But that doesn’t mean that you should just leap in and start sending emails to everybody whose address you might have or can get. There are quite […]
Category Archives: Online Marketing
Making the choice to buy something online involves a variety of different factors. In this article, we’ll consider a relatively simple model of the online decision making process that covers the basic stages, and offers an brief explanation for them. 1 – Identifying The Need The first stage in the process is the “identification of […]
Search engine marketing, or SEM as it is abbreviated, generally refers to the practice of increasing exposure to your online business through search engine results. By combining a variety of techniques, SEM sets out to make your website a prominent result for users searching for any product or service you offer. By increasing the relevance […]
One of the greatest benefits of search engine marketing lies in the fact that it’s one of the marketing strategies that’s more measurable than most. Making use of search engine marketing services lets you immediately determine the number of conversions you’ve achieved, whether into online leads or sales, as well as how much revenue your SEM […]
An effective branding strategy is an essential component in building a credible and trustworthy online business presence. At their best, branding solutions increase the perceived value of a product or service to customers, making it more likely that they’ll choose your brand over competing ones. The increasing pace of globalisation has created a more competitive environment […]
At a time when so many businesses are moving into the online arena, it’s essential that your business marketing strategy reflects the innovation that digital promotion makes possible. In the past, internet marketing strategies have often displayed a degree of fragmentation that fails to serve the best interests of the business applying them. Today though, […]
Online advertising is a form of advertising that uses the technology of the internet, in order to spread your marketing message across a network of different channels. Online advertising offers some significant advantages over more traditional media, particularly in it’s immediacy, and lack of geographical limitation. An ad designed for the purposes of online advertising can be […]
In a rapidly evolving online world, web marketing has become a sales strategy of choice for any company that seeks to keep their service current and up-to-date. The development of web marketing has created almost limitless new possibilities, and given us the ability to disperse information as never before. Web marketing can reach a huge audience, allowing […]
The rapid growth of internet marketing in South Africa, and indeed the world, has opened up new vistas of previously unimagined business opportunity. The advantages of internet marketing strategies include lower costs and faster turn-around times. However, it is the ability of the medium to almost instantly disseminate information, and solicit monitored responses, that makes […]
As with more traditional marketing the point to online marketing is quite simply more business. An online marketing strategy aims at building your corporate image and driving traffic (quality leads) to your site, supplementing your offline marketing efforts. In this way online marketing can increase the sales and, therefore, the profits of your business. Undertaken correctly […]
