Any service or activity that concerns itself specifically with the manner in which websites try to gain a greater degree of visibility, falls under the umbrella of Search Engine Marketing (SEM). Although SEM is a part of Internet Marketing, it is such an expansive discipline on it’s own that it has spawned an entire industry […]
Category Archives: Online Marketing
Google have long though of the term as a blasphemy. But now it seems that paid inclusion is now not only being tolerated by Google, but that is will be an important ranking factor for a lot of their commercial vertical search options, in the unforeseeable future. They’ve already introduced it to Google Trusted Shops. […]
When a website looks into the possibly of using paid search to increase their overall web traffic and conversion rate, their first question would likely be “What PPC strategy works best?” But like any strategic business decision, the best course varies not only from company to company but campaign to campaign. The internet moves too […]
We recently reported on the change from Google Places to Google+ Local. For a while after its introduction, it wasn’t of that much consequence to the average user, from a functional perspective. Being a primarily superficial shift to strengthen the Google+ brand. But as the social integration becomes more in-depth and increasingly effective SEO methods […]
With the constantly increasing number of businesses going online, effective internet marketing has become a crucial part of the continued success of any business. An internet marketing strategy that delivers measurable results has never been so important as it is right now, if you’re looking to succeed online. When it comes to internet marketing South […]
Coined in 2000 by a teams from the Carnegie Mellon University, the CAPTCHA, or Completely Automated Public Turing test to tell Computers and Humans Apart was designed as a challenge-response test that was intended to be easy enough for any human to solve, but obscure enough that computers and automated programs would be unable to […]
The ease and convenience of communicating by email has turned the medium into a popular marketing channel. Most businesses want, (or need), the ability to send out bulk emails to their existing (and potential) customers at some point. Bulk email marketing sometimes has a bad reputation. When people think of bulk emails, they tend to […]
Despite the fact that millions of people send emails every day, for both personal and business reasons, it’s never ceased to amaze me how many people still don’t know the basic principles for email etiquette. When it comes to business emails, which most of us send on a daily basis, the correct email behaviour can […]
Online marketing is defined as marketing and promoting your product or service using the internet. Online marketing is definitely the way forward in the marketing world. This is because people have more reliance on the internet today than ever before. Businesses cannot survive without email as a means of communication, and the web for research […]
Ever since their creation in the 1980’s, domain names and their resultant website addresses have been limited to the Latin alphabet, from A – Z, used by English speaking nations. In a ground-breaking decision on Friday however, Icann, the Internet Corporation for Assigned Names and Numbers, (a non-profit body that oversees web addresses and domain […]
