Already a common sight at retail outlets, South African based mobile payment application SnapScan has announced that they have launched the pilot phase of their ecommerce plugin. Using this system, customers will now be able to make online payments with SnapScan, as well as the retail payments they’re already known for. How SnapScan Works For […]
Category Archives: Online Marketing
Think about how attached to your phone you are. Chances are that your phone has become an indispensable part of your day-to-day life. The cell phone is rapidly taking over digital traffic from desktop, and it’s scarcely surprising. You’re never more than an arm’s length away from being connected to the world, and that’s not […]
“If your business isn’t on social media it may as well not exist,” is a phrase often spoken by people who don’t understand social media. What they fail to realise is that their statement isn’t really applicable to every business. For some businesses having a strong presence on social media is vital, but this is […]
These days, you’d be hard pressed to find a business that doesn’t have a Facebook page. And, on paper, it makes sense for these businesses to set up these pages and employ people full-time to maintain them. The statistics for worldwide social media use are staggering. In just one day Facebook users post over 4.5 […]
Late last year, Google rolled out its new search algorithm, named Hummingbird, with the aim of giving users more precise results for their searches. In the past, the Google search results page would be made up of a ranked order of approximate answers (to a user’s query) based on keywords. With Hummingbird though, Google has […]
E-commerce website owners often focus so much of their time and effort on search engine optimisation that they often forget that websites are primarily built for people, not just web-crawlers. And while SEO may get your website in the right place on the search engine results page, so it can actually be seen, the rest […]
The Google Merchant Centre is a tool for managing your product inventory so that your products can appear as Product Listing Ads on Google, and on Google Shopping and Google Commerce Search. The product ads that appear on Google results pages will include information such as images, product descriptions, and pricing. Google Shopping is a […]
The shifting face of internet marketing has produced many challenging obstacles for the modern digital marketer. First came the democratic and conceptually laudable practice of SEO. This shifted to paid search as spam and increasingly mysterious Google algorithm updates muddied the waters of optimisation. The period was interspersed with sometimes cunning, although mostly ill thought […]
Blogging. It’s not a new internet buzzword but it’s certainly been a persistent one since its inception. Many called it a bubble continually on the verge of bursting but, well over ten years later, it’s still one of the only ways to create a distinguishable identity and authorship on the internet, which social networks struggle […]
As one of the world’s fastest growing market channels, particularly in developing economies, online marketing is an attractive prospect for many businesses. It gives them a chance to effectively overcome many of geographic limitations of physical markets, in a relatively cost-effective manner. While it is true that there’s a lot of business to be capitalised […]
