According to a report published earlier this month by global media network company Carat, advertising spend on digital media could become as much as 27% of the total global media spending this year. Their forecast on total advertising expenditure across all media shows total advertising spend (based on data from 59 countries worldwide) is expected […]
Category Archives: Online Marketing
As more and more options become available to the consumer, and as it becomes ever easier for the consumer to compare products, prices, and services, the importance of brand equity is becoming more and more apparent. Simply put, brand equity refers to the commercial value of the customer perception of the brand providing a service […]
In today’s digitally dominated world, it’s becoming clearer than ever that consumers are moving away from their television sets, and spending more time than ever online. In fact, 6 out of 10 people prefer online video platforms like YouTube, Showmax, and Netflix, to live TV. One of the main reasons for the preference is that […]
The world is moving faster than ever with constantly evolving technologies, emerging social media platforms, viral videos, trending topics, streams of memes, algorithm updates, increased mobile adoption, apps and so on, making it easy to forget about one of the few things that stays constant through it all…the brand. Online marketing fast. Very fast. And […]
Most companies who approach us for marketing for their ecommerce websites expect that they’ll set up their ecommerce site, allocate a small marketing budget, and sit back and watch the cash start rolling in. Our response to this sort of expectation is always the same: A warning that it is not going to be that […]
Well the short answer is no. Or at best, certainly not yet. But Augmented Reality (AR) is starting to offer consumers exciting new ways to interact with brands. Most importantly though, AR is allowing users to interact with brands in the spaces that the users choose, and when they choose to do so. So What […]
Did you know that you can accept Snapscan payments from your Ecommerce site? Snapscan is a popular payment app in widespread use in South Africa, that allows you to pay merchants with your phone, using a specialised QR code that you scan with your phone, and confirm by entering a pin number. Locally Designed & […]
For the most part, the purpose of your online marketing is to generate leads for your business. Brand building campaigns can be an exception to this, but in general, your objective is probably to generate sales by converting the leads that your online marketing brings you. The most important thing to remember here is that […]
A very interesting study recently by Impending Boom has suggested that, in some places at least, it’s not all about Google. Intrigued by a trend he noticed in the number of Google searches originating from Nigeria, which were substantially lower than searches from other countries, the author investigated further. It turned out that Nigeria was […]
For all its simplicity, email marketing is still one of the most effective ways of communicating with, and selling to, your clients. Modern email software systems make the automation and bulk sending of emails relatively simple, and they bring with them the ability to “personalise” your email. For the majority of companies though, personalisation is […]
