At the end of last year, Google announced its +Post Ads, an Google Ads feature that allowed a limited number of select advertisers to turn a public post on Google+ into an interactive ad. A bit more than a week ago though, Google made their +Post Ads available to everybody. Everybody who advertises, and has […]
Tag Archives: Adwords
It’s already been a few years now since Google encrypted search queries, first for searches carried out by users who were logged in, and then increasingly for any organic search, to the point where the majority of searches did not pass search query data. The rise of the infamous “not provided” keyword drove marketers and […]
Panda, Penguin, Hummingbird, the Google algorithm is certainly something that doesn’t stay the same for long. And with Google no longer notifying people about changes, the Google dance looks like it’s back in full force. Industry uncertainty, client expectations; SEO isn’t dead, but it is being battered about. Is it deliberate? Well, in some senses, […]
I haven’t seen anything about it online, so I don’t know whether this is just a test, or if it’s the official replacement for the way that Search Network ads are displayed in the results pages, but this morning we noticed a fairly significant change. (A bit more experimenting has shown us both the old […]
Users of Google Ads know that the functionality of the tool is constantly changing. There are two primary reasons for this. Firstly, as Google’s privacy policy changes they sometimes change the click data they give users access to. Secondly, because Google Ads is a free tool, Google often takes a number of liberties when testing […]
Google’s recent trend of emphasising paid search results, and giving them more and more room on the front page of search engine results, leaving less space for organic results, has generated considerable debate about what businesses should be doing. In a similar vein, a recent study by SEOMoz has revealed that PPC ads receive over […]
A recent study by SEO Software company, WordStream has revealed some interesting results of Google’s recent intense focus on web spam and the effectiveness of pay-per-click advertising as opposed to organic SEO. These were based on a study of 1000 Google Ads accounts over a period of 60 days. Some auxiliary data was also taken into […]
If you’re not familiar with Google’s display ads, they come in many forms. They can be media-rich banners or just plain text on a web page. Google displays them on the actual sites rather than in the search results. Some users find them helpful, others just think they’re a nuisance. To mitigate criticism of these […]
Google is rolling out a redesign on its Google Ads interface to all account holders. While many think added features when they’re expecting an update, the main focus of this one could really be termed ‘customisable simplicity’. The update actually strips away the interface to a certain extent, so that data interaction becomes more easy […]
The new changes to the Google Ads interface that Google has just announced are designed to help users manage their accounts better. One of these changes allows account labels to simplify the grouping of keywords, ads and campaigns. The other, potentially more significant change, breaks down quality score into three distinct segments, and provides a […]