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Brand Building

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Brands & Storytelling: Tell Stories That Matter To You

Telling stories is part of our makeup as human beings. We have been gathered around a “fire” for thousands of years, and the sharing, and eventual documenting, of stories has been a human constant throughout recorded history, and undoubtedly even before. As much as the world has changed, and social media, video chatting and many [...]

By | February 26th, 2018|Categories: Conversion Optimisation, Online Marketing, Retention Marketing, Social Media|Tags: , |

How Social Media Changes Brand Interaction

According to  The Content Factory, 81% of all small and medium businesses use some kind of social media platform to advertise & build their corporate branding. Some sources estimate that social media marketing has a 100% higher lead-to-close rate than outbound marketing, so it’s important that we examine how this has affected the way that [...]

By | January 30th, 2018|Categories: Social Media|Tags: , |

How Brands Influence Consumers

As more and more options become available to the consumer, and as it becomes ever easier for the consumer to compare products, prices, and services, the importance of brand equity is becoming more and more apparent. Simply put, brand equity refers to the commercial value of the customer perception of the brand providing a service [...]

By | September 12th, 2016|Categories: Online Marketing, Retention Marketing|Tags: , |

The Importance Of Online Brand Building

The world is moving faster than ever with constantly evolving technologies, emerging social media platforms, viral videos, trending topics, streams of memes, algorithm updates, increased mobile adoption, apps and so on, making it easy to forget about one of the few things that stays constant through it all…the brand. Online marketing fast. Very fast. And [...]

By | August 31st, 2016|Categories: Online Marketing, Social Media|Tags: , , |

The Value of FAQs

We’ve all seen our share of very useful and entirely confusing Frequently Asked Questions (FAQ or Q&A) sections. They can be a massive help when their questions seem to almost read your mind, but a very negative user experience when the questions and answers feel foreign and ambiguous to you. Many modern online marketers have [...]

By | February 24th, 2015|Categories: Conversion Optimisation|Tags: , |