A massive majority of traffic on the Internet is driven by the leading search engines – like Google – if your website cannot be found quickly via search engines, you are missing out on a great deal of potential business. Driving traffic to your website provides revenue and exposure like nothing else and SEO is […]
Author Archives: Net Age
Conversion optimisation is the art and science of optimising your website to increase the chances of visitors taking a desired action. This desired action could include any of the following: * Getting the visitor to buy what you’re selling * Getting the visitor to make contact * Getting the visitor to register/sign up/become a member […]
Google announced yesterday that it has started to index content based not only on the website that published it, but also on the author who originated it. Using the rel=”author” attribute, Google will be able to match writers and their work. Reactions so far have been mixed. Using the HTML5 attribute, (and having an author […]
Recently, WebProNews published a very interesting article that asked whether the bounce rate of your website is, (or should be), taken into account by Google as a factor in search engine ranking. They make a good argument that it makes sense for the bounce rate to be a factor. What Is Bounce Rate? Bounce rate, for […]
Keeping Google’s Affiliate Auction policy in mind is usually a good idea for anybody who manages more than one account on Google Ads. The Google Ads Affiliate Policy effectively states that Google will display only one advert per top-level domain. This means that, if you’re an affiliate advertiser, your ads won’t display if some other […]
At the end of last month, Google very quietly launched what it calls a new layer of social networking tied to the world famous search engine. The Google +1 Button is modeled on Facebooks even more famous “like” button, and is supposed to give personal recommendations for search results. The concept is pretty simple. If […]
I’m sure that by now, everybody is aware of the latest big update to Google, that launched in February, and went global just a few days ago. And you’re probably equally aware that Google makes regular changes to its algorithm. What you might not know, is that Google is pretty sure its algorithm will never […]
As you’ll know if you follow the online news, (or keep up with our articles), Google launched a major update a couple of months ago, now known as the Panda Update. Initially, it was only implemented in the US, but Google assured everybody that it would soon go global, so worldwide, online marketers held their […]
Ever popular, socially revolutionary, mind-numbingly boring, information overload. No matter what you think about it, Twitter has become a pervasive feature of the information-age landscape for good or ill. Often referred to as a micro-blogging service, Twitter (as you’ll know if you pay any attention to these things), lets users broadcast (or Tweet) messages of […]
In general, search engine optimisation can be divided into two primary spheres. These are known as on-site optimisation, and off-site optimisation. As the name implies, on-site optimisation refers to factors on your website which can be improved, in order to increase your chances that search engines will rank your sites higher in their results, when […]
