Since the replacement of Google Places with Google+ Local for business pages on the search engine, ranking factors have been the big question. The most obvious ones relate to things you can’t easily change, such as your businesses’ proximity to the searcher or how close your business is to the town centroid. But some come […]
Category Archives: Search Engine Optimisation
A commercial companies’ choice of keywords to focus on in their site’s content, or the terms they purchase in a PPC campaign, are normally balanced between the relative popularity of the terms and the strength of the competition for those them. And while these still remain very valid indicators of what people are likely to […]
Services in search engine optimisation today, focus primarily on taking an existing website and adding content and links that will make it more attractive to web crawlers and new users. However, this strategy can be incredibly time consuming and depending on the format of the content, might require more changes than the original website took […]
The search engine Blekko originally came out as a response to the power Google held over the market. Their complaint was that that Google wasn’t doing enough to provide fresh or spam free content, was invading web user’s privacy and was withholding too much information on their indexing methods. Now, in line with their original […]
The practice of search engine optimisation is relatively well established. And while trying to achieve an international rankings boost can be difficult and frustrating, at least we have some idea on what needs to be done. SEO South Africa has been a growing industry but with the new default Google Localised Search feature- that returns […]
We recently reported on the possibility of Google adding a feature to their Webmaster Tools that would allow websites to disavow certain backlinks. The links would still remain connected to your site but Google would ignore their weight in your link profile. So many were somewhat surprised when Bing introduced the feature on their Webmaster […]
The release of Google’s Penguin algorithm a few months ago represented a renewed and more sophisticated focus on linking. Not a beneficial focus though, mind you. Now, whereas a really good link profile will buy you a modest rankings boost, a link profile that seems somewhat abusive of their guidelines might just get kicked off […]
Marketing to businesses on the internet has been somewhat of an uphill battle since its inception. The main issue is the level of complexity involved in these sales. A consumer is far more likely to take a chance buying a DVD online than a business looking to purchase a R 1 million supply of building […]
With so many SEO methods available today, many are wondering if there are any quick and cheap search engine optimization practices that can get them results. A good SEO agency knows there are no easy-fixes for your rankings. While many companies offer search engine optimization packages that will include a combination of the below services, […]
We’ve reported at length on the decreasing importance of link juice in Google’s ranking algorithm. Many were relieved and many angered when the focus shifted to content. After all, link building is a time consuming, endlessly frustrating and often unrewarding process, (even though it was so important), so many saw years of hard work go […]
