With the new emphasis search engines are placing on content, many are wondering what kind of content to have on their sites. Google’s algorithm wants them to have natural and diverse keyword rich content. But is that what the average website visitor wants? That’s the problem with the new weight of content. Whereas in the […]
Category Archives: Search Engine Optimisation
‘Content is king’ has long been a web and SEO mantra, but recently the concept is getting a fresh boost, with the great emphasis Google is placing on it in their recent weighing algorithms. Both Google’s Panda and Penguin updates quite heavily reduced the weight of the PageRank metric (Google’s link weighing algorithm) in their […]
The new multinational search results update from Google’s Venice update has many SEO practitioners excited. Essentially this will be a great balancer for business websites around the world trying to achieve higher organic traffic through results rankings. There were many changes with the update, over forty, but these have gone largely unnoticed. But the implications […]
As websites fight to get noticed on the rankings, we can understand why many webmasters may make use of unethical search engine optimisation practices to get ahead. However, as algorithms become more sophisticated in recognising these methods, they become not only redundant but actually harmful to your sites rankings. We have a look at some […]
Link exchanges started in a time when search engine weighting algorithms could be described as little more than rudimentary. Spamming was hard to detect, let alone penalise. Link building was the one and only effective SEO exercise during this period. From that sentiment grew an industry of easy linking solutions. Most of them completely unethical. […]
How sites rank in certain industries on Google often doesn’t seem to make any sense. When a website, that looks like it was designed by a hyper-active teenager in the 90’s can be found more easily that one with interesting content and an intelligent design, you could understandably question the value of Google’s weighting algorithm […]
Links have always been the yard-stick search engines use to measure and rank the relative importance of a specific website. Of course, some links weigh more than others but the basic principle still seemed to apply: links are the only thing that can save you from drowning in an ocean of websites and content. An […]
For a long time, negative SEO was seen as sort of a myth, spread amongst webmasters. But it may finally be recognised, not only as very real but also quite a substantial threat. It doesn’t really affect sites with solid link profile and powerful reputations. Smaller websites, trying to carve out a web presence through […]
A big fuss has been made after the launch of Google’s new algorithm update, Penguin, in April of this year. The main issue, of course, being that it seemed many sites suddenly fell in the wake of its introduction. As with Google’s previous algorithm update Panda, this is all in an effort to bring more […]
Well, it’s that time of the month that Google tells us the most recent “improvements” to their algorithm. You can see the official announcement on the Google blog, Inside Search, or you can carry on reading for the highlights. As is often the case, there are a whole bunch of minor changes, but we’ll focus […]
