Recently, Google has instituted a policy of encrypting searches that people make when they’re logged in to Google, and as a result, not providing the search terms they used to Analytics. Google claims that they’ve instituted this as a privacy measure, but there seems to be a large body of thought which disputes this, since […]
Category Archives: Search Engine Optimisation
We picked up on an interesting statement from Google’s Matt Cutts recently, where he was answering a question about the possibility of Google seeing multiple keyword variations on the same page as keyword spam or not. Essentially, he was being asked whether or not including, (for example) “design web” and “web design” on the same […]
Site links have been around for a long time now. Since 2006 in fact. You’ve probably noticed them, used them, and forgotten about them without ever knowing what they were called. And now they’ve been updated by Google. Site links are the small secondary links that you get under a search engine result, when there […]
The Google Places page has undergone a bit of a revamp, according to an announcement made last week by Google on their LatLong Blog, the official Google voice for all things map related, including local search results. The updated Places pages now highlight the reviews much more. In addition, reviews and ratings can only be […]
As the importance of search engine optimisation becomes ever more apparent, there are more and more SEO companies to choose from, and all of them are claiming to be SEO experts. For people who know that they need search engine optimisation, that makes it difficult to choose the best SEO company. And with some companies […]
Having an online business is the new popular trend these days. Business owners have realised the need to have an online over other types of businesses. This is why there are now so many online businesses today. The more businesses there are means that there is more competition. So how can online businesses get to […]
At the beginning of this month, Google implemented the latest changes to their algorithm. And as a result, many websites have experienced a sudden and dramatic downturn in the number of visitors arriving via Google, because suddenly keyword order matters a lot more. The latest development has caused a lot of discussion in SEO circles, and […]
The average SEO results optimised site has shown that, if 5000 visitors arrive via the search engines, 4000 different keyphrases will have been used to find the site. A wide variety of search terms can be used for different industries. A person looking for an insurance company might search, “life insurance”, “short term insurance”, “cheap […]
Honestly, most web marketing professionals agree that Google SEO offers substantially greater returns than Google PPC. However, the truth of this can be debated depending on the nature of your business as well as your immediate needs. To help with your decision, and to outline the benefits, as well as the drawbacks of both SEO […]
A massive majority of traffic on the Internet is driven by the leading search engines – like Google – if your website cannot be found quickly via search engines, you are missing out on a great deal of potential business. Driving traffic to your website provides revenue and exposure like nothing else and SEO is […]
