The recent Penguin update, first launched at the end of April, has been causing much consternation among website owners and SEO firms alike, with many reports of dropping rankings, reduced web traffic, and similar problems. Although Google claimed that only a fraction of sites and searches were affected, the update has caused many sleepless nights, […]
Category Archives: Search Engine Optimisation
The latest announcement out of Google is that, starting today, it will begin rolling out a new way of displaying and interacting with search results. They’re calling it the Knowledge Graph and according to Google’s search team and Amit Singhal, it will take the hard work out of search. From Keywords To Concepts Matt Cutts has […]
We’ve previously discussed the last Google update which has variously gone under the name of the “Over-Optimisation” update, the “Web Spam” update, and now finally, the “Penguin” update, Google’s own official name for it. I think that we can also safely say that not even the infamous Panda update and its variations have occasioned as […]
As we mentioned before in one of our summaries on Google’s regular changes to their algorithm, one of the factors that Google will be considering when deciding how pages should be ranked in search engine results is the layout of the page. In order to combat pages that are overloaded with advertising, Google will be […]
It’s the SEO activity which is the probably the most outsourced as it typically doesn’t require much creativity, just time and an eye for opportunity. But link building can be a very big influencer, in terms of your ranking and how Google perceives your website in general. The problem is that many websites build links […]
We recently wrote about the furore that Google has been facing thanks to its increasing inclusion of Google+ results inside search results. You can find out more in our articles Google Search Plus Your World and Twitter Criticises Google+ In Search Now it appears that Google is bringing in another Google+ option for search results, […]
Every now and then, you’ll find a site that has no optimisation to speak off, but it’s still performing well in the results, and maybe even outranking yours. There are a number of different factors that could be causing this. Take a look at this video of Matt Cutts discussing the issue. <iframe width=”560″ height=”315″ […]
A recent post on the Official Google Blog showed a list of the 10 most recent improvements to the Google search algorithm, that complex piece of code that determines which websites to show for any given search. Most of these changes relate to foreign language searches, and the improvement of auto-complete options and cross-translation, and as a […]
According to Matt Cutts, speaking at PubCon 2011, Google may soon be penalising pages on which relevant information is difficult to find. This change is intended to impact pages on which relevant content is hidden by advertising, and the algorithm change that they’re testing will try to determine what is the most important information on […]
Google announced today that they’ve started testing their latest algorithm change, designed to provide the freshest results for searches. According to their official blog, the new update will impact around 35% of searches, and is intended to help the search engine determine when you need the latest results for a search, and what degree of […]
