Tag Archives: Social Media

Instagram To Remove Fake Likes & Followers

Last week Instagram (owned by Facebook), announced that in a continuing effort to reduce “inauthentic” (fake) activity on the platform, they would begin removing fake likes and followers from the hugely popular social platform. They believe that this will allow for a more genuine Instagram experience, and intend for the move to mostly affect those […]

Facebook Introducing Advanced Analytics

At the beginning of this month, Facebook announced that they were rolling out advanced analytics that would make it possible to measure performance at a level higher than simply on specific posts. This will allow page admins to see things like the actions people take on the pages themselves, including the number of follows and […]

Facebook Shares Drop On Q2 Growth

Facebook has just released its earnings report for the 2nd quarter of 2018, and slowed growth for the social media platform is causing some concern regarding its future potential. Although Facebook added another 22 million daily active users to its rolls during the second quarter, with 1.47 billion people (or 19.3% of the population of […]

Facebook Reveals What Data It Collects

Following on from Mark Zuckerberg’s appearance before the US Congress in the wake of the Cambridge Analytica scandal, and as part of his testimony, Facebook has revealed all (or most) of the many ways that it collects data on its users. While some of the data it collects about you, (like how much time you […]

Facebook Losing Importance As Source Of News

A recent report from the Reuters Institute for the Study of Journalism has revealed social media in general, and Facebook in particular, is losing ground as a source for news as more people lose trust in social media for hard news. According to a survey of 74,000 people across 37 countries, the use of social […]

The Challenge Of Brand Authenticity

In online marketing in recent years, authenticity has become one of the most popular buzzwords. Everybody is talking about people’s need to be authentic, but very few people are actually talking about how to do it. The idea that this group or that group cannot be authentic isn’t true. Authenticity is a choice, and like […]

Facebook Engagement, Privacy And The Threat To Democracy

It’s been a busy month for Facebook, with CEO Mark Zuckerberg staring off the year with a public announcement that his resolution for the year was to fix the social network. After strong criticism last year with a corresponding backlash, (Facebook consumption as of September last year failed to grow for the second consecutive month), […]

How Social Media Changes Brand Interaction

According to  The Content Factory, 81% of all small and medium businesses use some kind of social media platform to advertise & build their corporate branding. Some sources estimate that social media marketing has a 100% higher lead-to-close rate than outbound marketing, so it’s important that we examine how this has affected the way that […]