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Local Search Update

Earlier this month Google implemented an update to their local search algorithm, which controls the "Local 3 Pack" of results that appear in the search results below a map when you search for something that is available in your area, as you can see in the example image below. Searcher Location More Important One of [...]

By | October 26th, 2016|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Adds Fact Check Tag

As an ever increasing amounts of information are added online, establishing the veracity of that information has become an important factor for both people and corporations. As such, fact checking has become a popular trend, with multiple sites being established that carry out fact checking on various statements and claims. To facilitate this, Google announced [...]

By | October 24th, 2016|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Unveils Smart Messaging App

Google has just unveiled its smart messaging app, Google Allo, featuring the first preview of their digital assistant in a late entry to attempts by various companies (see Apple's Siri & Microsoft's Cortana) to create a ore personal and intuitive way for people to interact with their devices. According to the official Google blog, the [...]

By | September 21st, 2016|Categories: Google, News|Tags: , |

Google Testing New Search Results Look

When Google first broke onto the scene in 1998, one of the things that really set them apart was their clean, simple look. Compared to other search engines of the day, cluttered by ads and options, the plain white page with a straightforward list of potential results was a metaphorical breath of fresh air. In [...]

By | September 7th, 2016|Categories: Google|Tags: , |

PageSpeed Insights & Analytics

The speed at which your site loads, (or page speed) has been considered one of the more important ranking factors in Google for some time already.  With Google's focus on the user experience, a fast site is seen as being more user friendly, and therefore more deserving of a higher ranking. To help website owners [...]

By | April 28th, 2016|Categories: Analytics, Google|Tags: , , |

Deep Learning Course Made Available

If you've been following the tech news recently, you'll have noticed that there has been a lot of attention paid to the concept of "Deep Learning" in the last few months.  Deep Learning is the new way of saying AI, or artificial intelligence, without actually going quite that far.  For one thing, AI has strong [...]

By | January 28th, 2016|Categories: Google|Tags: |

Google Reveals RankBrain AI

Ok, maybe not strictly AI in the truest sense, but a few days ago, in the wake of new Google "over-company" Alphabet earnings reports, Google revealed that for several months already, an artificial intelligence system nicknamed "RankBrain" has been responsible for handling "a large fraction" of their daily user queries. We've always know that about [...]

By | October 29th, 2015|Categories: Google|Tags: , |

Google Reorganises Corporate Structure

Earlier this month, Google made new waves when they announced the implementation of a corporate restructure, in which they'll reorganise under the name "Alphabet," of which Google will just be a division or subsidiary. Given the extent to which Google diverged from its original business, namely search, it's not surprising that some of their further [...]

By | August 26th, 2015|Categories: Google|Tags: , |

7 Pack Becomes 3 Pack For Local Results

As of the beginning of this month, Google began implementing a change to the way that the local results are displayed in search.  Where we've been used to search engine results displaying 7 local listings (with the map on the side), Google has now replaced this with only 3 local listings displayed in-line with the [...]

By | August 26th, 2015|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Panda Refresh In Progress

After months of relative quite, Google announced last week that they had begun rolling out the newest update to the infamous Panda algorithm, designed to reduce search engine rankings for low quality sites. This update brings Panda (first released in 2011) to version 4.2, and is the 29th official update to the algorithm.  According to [...]

By | July 30th, 2015|Categories: Google, Search Engine Optimisation|Tags: , , |