The Twitter character limit has always been a thing. Except in countries where the written word makes use of an alphabet where characters can convey more meaning than mere letters can, like Japan, China & Korea. People have been lamenting the character limit (designed with the old SMS character limit in mind) for almost as […]
Category Archives: Social Media
In what is supposed to be a temporary measure, Facebook has announced that they will be removing some popular self-reported targeting options for advertisers, in order to prevent people from taking advantage of them to target hate groups. The fields that are being removed include education, field of study, job title and employment. Facebook explained […]
It is no secret that social media marketing is a huge business. I can’t think of a single thriving company that you cannot find, engage with, or even purchase from, online. Everybody Is Competing Online As more and more companies flood the online marketplace, they pour more and more money into their online spend to […]
If you’re reading this article, then you’re probably one of the 3.6 billion people in the world who have access to the internet. That’s only 46% of the people in the world, but 20 years ago, less than 1% of people world wide had access to the net. It took 10 years to get the […]
To be honest, you don’t actually need an agency to run your social media efforts. That is, if you’re willing to dedicate your own time to responding to countless comments, running your adverts, removing negative comments and banning people on the page. You also need to devote time to creating relevant content, editing videos, images […]
There has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This comes after major brands, including AT&T, Verizon, Johnson & Johnson, L’Oreal and McDonalds were presented with evidence of their ads running alongside content featuring […]
The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don’t usually want people invading their social spaces in an attempt to sell them things. However, according to the experts, there are things you can keep in mind […]
If you’ve been following along, Twitter has been experiencing the corporate version of existential angst for quite some time already. After the heady days of it’s IPO of $26 a share, valuing the company at $14.2 billion, they’ve continually failed to monetise the platform successfully. Since 2013 shares have generally declined, and are currently available […]
Social media has become one of the biggest sensations of modern technology. It’s been used as a tool for everything from putting out political campaign content, to holding underground rap battles, and of course, videos of cats doing all sorts of crazy things. With studies showing 2.3 billion people use social media globally, social media […]
Earlier this month, Facebook announced that it would be using AI-based tools to identify ads for a selection of categories including credit, jobs and housing, and block them if they are targeted based on the race of the viewer. Advertisers will now also need to confirm that they are following the companies policies on discriminatory […]
