Following on from Mark Zuckerberg’s appearance before the US Congress in the wake of the Cambridge Analytica scandal, and as part of his testimony, Facebook has revealed all (or most) of the many ways that it collects data on its users. While some of the data it collects about you, (like how much time you […]
Category Archives: Social Media
A recent report from the Reuters Institute for the Study of Journalism has revealed social media in general, and Facebook in particular, is losing ground as a source for news as more people lose trust in social media for hard news. According to a survey of 74,000 people across 37 countries, the use of social […]
In the wake of recent scandals about social media and its impact in political campaigns and elections, two of the worlds largest social media companies have, almost at the same time, announced new rules and guidelines for the promotion of politically related advertising. Full Disclosure Both Twitter and Facebook came under fire for their role […]
In online marketing in recent years, authenticity has become one of the most popular buzzwords. Everybody is talking about people’s need to be authentic, but very few people are actually talking about how to do it. The idea that this group or that group cannot be authentic isn’t true. Authenticity is a choice, and like […]
Unless you’ve been living under a social media rock for the past couple of months, you’ve probably noticed that Facebook has been in the news a lot, and has been embroiled in some recent controversies. Privacy issues have always been a concern when it comes to Facebook, and the recent news of the Cambridge Analytica […]
Telling stories is part of our makeup as human beings. We have been gathered around a “fire” for thousands of years, and the sharing, and eventual documenting, of stories has been a human constant throughout recorded history, and undoubtedly even before. As much as the world has changed, and social media, video chatting and many […]
It’s been a busy month for Facebook, with CEO Mark Zuckerberg staring off the year with a public announcement that his resolution for the year was to fix the social network. After strong criticism last year with a corresponding backlash, (Facebook consumption as of September last year failed to grow for the second consecutive month), […]
According to The Content Factory, 81% of all small and medium businesses use some kind of social media platform to advertise & build their corporate branding. Some sources estimate that social media marketing has a 100% higher lead-to-close rate than outbound marketing, so it’s important that we examine how this has affected the way that […]
Over the last year and more, there has been a disturbing trend of people live-streaming their suicides on Facebook, and considerable outcry against the social media platform for not doing anything to prevent it. Now, I’m not much of a Facebook fan, I’ll be the first to admit. That said however, it seems unreasonable to […]
Social media comes with many privileges, and just like any other medium, these privileges come with responsibilities. Finding the balance between freedom of expression and social responsibility can be hard, particularly, from an individual perspective. The rules of engagement are somewhat different for individuals compared to businesses. Many businesses enlist the assistance of marketers to […]
