AdSense is not usually something we pay much attention to, because in general, it’s not really worth it unless your site is receiving huge amounts of traffic. For those that aren’t familiar with it, suffice it to say that AdSense is the other side of the Google Display Network…it’s the programme for sites that wish […]
Category Archives: Google Ads
Google recently announced an update to the Google Ads location extensions that will allow multiple locations to display for mobile search ads. This is great news for advertisers because it will help users to find the location that’s easiest and most relevant to them. So if your business has multiple locations, you can now set […]
Starting October 15, Google will be changing the way that users see ads on mobile devices. As it stands now, mobile ads are displayed in a similar way to the ads we’re all familiar with seeing on a larger screen. In order to make it easier and quicker for users to find the information they’re […]
I’m sure everybody who has ever had to write an Google Ads ad is familiar with the (often frustrating) Google Ads character limits. Just in case, let’s quickly reprise them: Headline – 25 characters Description Line 1 – 35 characters Description Line 2 – 35 characters Display URL – 35 characters Easy enough to remember, […]
At the end of last year, Google announced its +Post Ads, an Google Ads feature that allowed a limited number of select advertisers to turn a public post on Google+ into an interactive ad. A bit more than a week ago though, Google made their +Post Ads available to everybody. Everybody who advertises, and has […]
It’s already been a few years now since Google encrypted search queries, first for searches carried out by users who were logged in, and then increasingly for any organic search, to the point where the majority of searches did not pass search query data. The rise of the infamous “not provided” keyword drove marketers and […]
I haven’t seen anything about it online, so I don’t know whether this is just a test, or if it’s the official replacement for the way that Search Network ads are displayed in the results pages, but this morning we noticed a fairly significant change. (A bit more experimenting has shown us both the old […]
A new update is coming to Google Adwords in the middle of 2013. It’s hoping to address the massive increase in popularity of smartphones, and how people who surf the internet on these devices display much different user behaviour than those using PC’s. It does stand to reason that a person who’s using Google to look […]
AdSense has long offered quite a large variety of mediums on which to display adverts on the Google Display Network. The choices range from a simple banner advert offering a special promotion, to a video or rich media ads explaining specific product benefits. But with the plain text advert (the ads that resemble actual Google […]
Users of Google Ads know that the functionality of the tool is constantly changing. There are two primary reasons for this. Firstly, as Google’s privacy policy changes they sometimes change the click data they give users access to. Secondly, because Google Ads is a free tool, Google often takes a number of liberties when testing […]
