If you’re not familiar with Google’s display ads, they come in many forms. They can be media-rich banners or just plain text on a web page. Google displays them on the actual sites rather than in the search results. Some users find them helpful, others just think they’re a nuisance. To mitigate criticism of these […]
Category Archives: Google Ads
Those with Google Ads accounts can look out for a brand new feature in their campaign settings. Flexible Reach, under the Network tabs, will enable users to employ multiple targeting methods when launching their ads. In the past separate targeting methods would need to be applied to separate campaigns, which was time consuming and didn’t […]
Google is rolling out a redesign on its Google Ads interface to all account holders. While many think added features when they’re expecting an update, the main focus of this one could really be termed ‘customisable simplicity’. The update actually strips away the interface to a certain extent, so that data interaction becomes more easy […]
The landing page is what’s responsible for the majority of a website’s conversions. This is because it’s the first consequential decision making point. As such, it could be called the linchpin of any website’s conversion funnel. Many websites under-appreciate the importance of the landing page, often misunderstanding the real goal. Make It Clear and Simple […]
The new changes to the Google Ads interface that Google has just announced are designed to help users manage their accounts better. One of these changes allows account labels to simplify the grouping of keywords, ads and campaigns. The other, potentially more significant change, breaks down quality score into three distinct segments, and provides a […]
In a bid to increase customer online presence in SA, Google Ads has launched a local support system for Google Ads managers. The hope is that with increased support, SA Google Ads will be able to grow at exponential rates and benefit the advertiser as well as the host site Google. Support to Google Ads […]
According to a recent announcement by Google Ads, Google will now (as of last week actually), be reviewing paused ads in the same way that live ads are reviewed. This also means that you can have paused ads, (both new and existing), that can be disapproved, just like your live ads can be. How much […]
By now, I’m pretty sure that almost everybody knows about Google’s +1 button. The +1 button is part of Google’s new social recommendation system, and there’s been quite a lot of discussion on how much impact it will have on search results. According to a mail we received from our Google liaison the other day […]
Introduction Google Ads is one of the most effective ways of bringing new visitors to your site. At Net Age, we make use of both the Google Ads Search Network, which displays advertisements alongside search engine results when somebody searches for a keyword of phrase that’s associated with your business, and the Display Network, which […]
When you choose Net Age to manage your Google Ads campaigns, we offer you the choice between manual management, and advanced automation options for your account. Manual Management Manual management is exactly what it sounds like. We’ll set up your campaign and monitor it, devoting a set number of hours to its management each month, […]