If you’re interested in advertising on Google Ads to bring more visitors to your site, here’s a short explanation of what we can do for you. Google Ads Certified Partner Net Age is one of less than 20 companies in South Africa that have completed Google’s requirements in order to become a Google Adwords Certified […]
Category Archives: Google Ads
Keeping Google’s Affiliate Auction policy in mind is usually a good idea for anybody who manages more than one account on Google Ads. The Google Ads Affiliate Policy effectively states that Google will display only one advert per top-level domain. This means that, if you’re an affiliate advertiser, your ads won’t display if some other […]
Technically, we all know that Google makes mistakes sometimes. It’s pretty much an extremely complicated piece of software, that they make changes to every day. (In the last year, Google made over 550 changes to their search algorithm.) So it’s not surprising that it breaks sometimes. In fact, we should be impressed that it works […]
In Google Adwords, the match-type is something that people usually find fairly easy to use. In simple terms, it’s a way of controlling what type of search you want your ad to be considered for, and it allows you to control what query your ad should be displayed in response to. If you use the […]
Over the course of the last few months, we’ve occasionally put up an article with some tips and advice for managing a successful Google Adwords campaign. In this, our latest in the series of Adwords related articles, we’ll suggest a few more things to think about when planning your campaign, courtesy of Google’s Adwords resources. […]
A couple of months ago, we wrote an article about the initial limited roll-out of the testing phase of Google Adwords new broad match modifier. At the time, the new modifier was only available for Adwords users in the UK and Canada, but we’re pleased to be able to say that it is now active […]
We’ve mentioned in the past how important the design and construction of your website is, for a wide variety of different reasons, from usability to conversions. Another important thing that the design, construction and content of your site can affect though is your Google Adwords quality score. What is Quality Score? In short, the Adwords […]
Pay per click advertising, (commonly referred to as PPC), has become one of the most common forms of advertising on the internet. In brief, PPC allows you to display ads, either alongside search engine results, or on sites which are part of Google’s Display Network. In contrast to the Search Network, which displays small text […]
The Google display network is a little different from traditional PPC (pay per click) advertising. Unlike the search network, which displays ads alongside search engine results when users search for keywords that you’re targeting, the display network displays your ads alongside content which is related to your service or product offerings. Although this means users […]
When it comes to pay per click advertising with Google, there are two available options. The search network, and the content network. They both work well, but they work in different ways, and for different reasons. The search network works by displaying your ads alongside search engine results. This works, because people are exposed to […]
