In the first step of a move that some may feel has been a long time coming, Google Adwords recently announced that they’ve started making a modification to the way their broad match targeting works. According to the Adwords blog, the new feature will allow greater control over broad keywords, giving them better reach than […]
Category Archives: Google Ads
Adwords Click To Call is a Google Adwords service that allows users with internet enabled mobile phones to call your business directly, simply by clicking on the link in your Adwords advert. A small green telephone icon alongside the advert title indicates advertisers with this feature enabled, and a click by a user on the […]
In keeping with our recent focus on Google Adwords, here are a few of Google’s own tips for running a successful Adwords campaign. Use Themes To Organise Your Campaigns When you start an Adwords campaign, it’s a good idea to create separate ad groups for each of your products, brands or services. Create a set […]
Google Adwords is without doubt one of the most popular, and widely used, pay per click (or PPC) advertising providers on the internet. Adwords offers two types of advertising systems, the search network, and the content network. As the name suggests, the search network refers to PPC ads that are displayed alongside search engine results […]
One of the most important things that you have to remember when you’re managing a Google Adwords Pay Per Click campaign is that the content network, and the search network, are two entirely different things. In fact, splitting your content and search distribution into two separate campaigns is a tactic that can often boost your […]
It appears that a recent change (or increase in enforcement) of the Google guidelines for Pay Per Click landing page quality score has seen an unknown number of Adwords customers either sternly warned, or banned outright, often with little or no explanation, and allegedly without recourse. Starting at the end of last month, Adwords users […]
Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert. Common places to find pay per click advertisements include search engines, and sites focusing on content, such as blogs, or involved in affiliate marketing plans. In […]
PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering a bid on specific keywords that form part of users search terms, in an effort to have their website displayed near the top of search engine results. A PPC campaign […]
A Google Adwords campaign is widely considered one of the most effective targeted marketing opportunities that exists today on the internet. It takes advantage of Google’s ability to display a relevant ad alongside the search engine results that appear when a user searches for a specific term, or contextually depending on the content of the […]
Pay Per Click (PPC) And The Expanding World of Internet Advertising When deciding to engage in a Pay Per Click (PPC) campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a PPC company. The rapid expansion of the Internet means that many people […]
