Category Archives: Google

Hummingbird And The Future Of Search

Late last year, Google rolled out its new search algorithm, named Hummingbird, with the aim of giving users more precise results for their searches. In the past, the Google search results page would be made up of a ranked order of approximate answers (to a user’s query) based on keywords. With Hummingbird though, Google has […]

Google Merchant Centre About To Be Rolled Out In South Africa

The Google Merchant Centre is a tool for managing your product inventory so that your products can appear as Product Listing Ads on Google, and on Google Shopping and Google Commerce Search. The product ads that appear on Google results pages will include information such as images, product descriptions, and pricing. Google Shopping is a […]

Social Signals Not a Direct Ranking Signal

Google has a tendency towards being cryptic or completely counter-intuitive about the details of their ranking algorithms. Following from this, Matt Cutts, head of search quality at Google, recently debunked a report posted by SEO consulting giant SEOmoz, which stated that +1’s for content posted on the Google Plus network helped boost its organic ranking. […]