Let’s set the scene of a somewhat typical buying process. A prospective client discovers a need, carefully researches their options, enquires with a few suppliers, compares their favourite options and then making the purchasing decision. It’s a seemingly logical and linear process. As we know, in online marketing there are various factors that impede and […]
Author Archives: Net Age
Mobile commerce or social commerce– the ability to purchase goods and services directly through social networks on your mobile phone – is something that companies have been putting a lot of effort into getting right. Recent announcements from both Twitter and Facebook could push mobile commerce forward and make it accessible to a large number […]
It was announced yesterday in a post on the Google Research Blog that Google has rolled out a new feature that can show tabular data from your page under the description in the search engine results. That means that if you have a table of product specs, for example, on your page, relevant information from […]
In early 2012, Google released an algorithm update that was codenamed “Penguin.” This update was touted as an anti-spam measure, apparently mostly aimed at bad linking. Another thing about Penguin was that it wasn’t something you could recover from, (they said), without cleaning up your previous spam. But there was nothing you could do once […]
Starting October 15, Google will be changing the way that users see ads on mobile devices. As it stands now, mobile ads are displayed in a similar way to the ads we’re all familiar with seeing on a larger screen. In order to make it easier and quicker for users to find the information they’re […]
When it comes to Facebook, the term “organic reach” refers to the percentage of your followers who will see something you post in their feed. In what many commentators have suggested was an attempt to encourage people (or at least companies) to pay to “promote” their posts, Facebook has, in recent months, reduced the organic […]
Just over 3 years since Google first announced in a 2011 blog post that it would be supporting authorship mark-up and including rich snippets showing it in search results, authorship has become the latest feature they’ve dropped support for. In a Google+ post last night, John Mueller of Google Webmaster Tools announced that Google would […]
On the 6th of August, Google announced on their Webmaster Central Blog that as of this month, having an SSL certificate (effectively encrypting your URLs and adding the HTTPS protocol to them (rather than the standard HTTP) will be a ranking factor. It’s a very minor factor right now. In fact, Google estimates that it […]
It’s been a week since Google’s Local Search algorithm update was rolled out in the U.S. Since our last article on the subject a few SEO experts have weighed in, reporting any changes they’ve noticed and sharing their opinions about the update on various platforms. The algorithm is still in its early days so we’re […]
Last week Thursday (24 July 2014) Google released its new algorithm update which, though yet unnamed by Google, has been dubbed Pigeon by SEOs. The new algorithm will have a noticeable impact on local search results, mainly within Google Map Search but also in the Google Web Search. So far, the algorithm is only affecting […]
