In a post on the official Google Webmaster blog yesterday, Google announced that as of the end of April, (the 21st in fact), the mobile friendliness of sites will be a ranking factor for websites in mobile search. According to the post, the change will affect mobile search results world wide and in all languages, […]
Author Archives: Net Age
We’ve all seen our share of very useful and entirely confusing Frequently Asked Questions (FAQ or Q&A) sections. They can be a massive help when their questions seem to almost read your mind, but a very negative user experience when the questions and answers feel foreign and ambiguous to you. Many modern online marketers have […]
Twitter’s searchability has been a noticeable issue between it and search engine titan Google for quite some time now. The collapse of their original indexing agreement was a good example of how even multinational organisations can ignore increased profits and customer satisfaction, through over-competitiveness. While it seemed logical for these two vital online entities to […]
Website accessibility is one of the popular new buzzwords in modern web design. Essentially it allows people: with physical disabilities, who speak other languages or who have device and internet connection limitations, the ability to use your site. One of the easiest web accessibility considerations is for colour blind people. When looking into designing your […]
In January of 2012, Google launched a free website service for South Africa, in partnership with the DTI, Vodacom and the HRDC. Since its inception, Google estimates that around 40,000 small businesses have used the service, but they’ve now decided to close it down, taking all those sites offline. Similar services in Kenya and Nigeria […]
At a recent search marketing expo, Google engineer Gary Illyes spoke extensively about user experience, saying that webmasters should be focusing more attention in this area. But why the stress on user experience? Well it seems that Google may use mobile user experience as a part of its ranking algorithm. Google Webmaster Tools Fetch and […]
AdSense is not usually something we pay much attention to, because in general, it’s not really worth it unless your site is receiving huge amounts of traffic. For those that aren’t familiar with it, suffice it to say that AdSense is the other side of the Google Display Network…it’s the programme for sites that wish […]
Google recently announced an update to the Google Ads location extensions that will allow multiple locations to display for mobile search ads. This is great news for advertisers because it will help users to find the location that’s easiest and most relevant to them. So if your business has multiple locations, you can now set […]
Facebook recently came under fire for it’s now infamous ‘Emotional Study’ which involved the manipulation of a number of user’s timelines. The stalwarts of Twitter, one of Facebook’s biggest competitors in the world of social media, have always cited Twitter’s real-time reverse-chronological newsfeed, especially relevant for the vast number of news and magazine accounts on […]
Google has confirmed that their anti-spam algorithm, Penguin, was updated for the first time in over a year on Friday 17 October. Penguin is designed to target sites that it deems to be ‘spammy’, especially those that violate Google’s guidelines about links and link building. As of yet, Google hasn’t given any indication about the […]
