Google My Business listings offer a great way of getting users to your site, and even directly to your business. But as an almost entirely automated system, there is a lot that can go wrong with them, and they can be difficult to fix. The most common problems are duplicate listings, or incorrect information. The […]
Author Archives: Net Age
There has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This comes after major brands, including AT&T, Verizon, Johnson & Johnson, L’Oreal and McDonalds were presented with evidence of their ads running alongside content featuring […]
According to a recent report, Google, in conjunction with computer scientists at UCLA San Diego are working on identifying and removing fake business listings on Google Maps. Since Google Maps results are based on your location, online scammers have been gaming the system by registering fake companies on the service. According to their estimates, more […]
The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don’t usually want people invading their social spaces in an attempt to sell them things. However, according to the experts, there are things you can keep in mind […]
If you’ve been following along, Twitter has been experiencing the corporate version of existential angst for quite some time already. After the heady days of it’s IPO of $26 a share, valuing the company at $14.2 billion, they’ve continually failed to monetise the platform successfully. Since 2013 shares have generally declined, and are currently available […]
Google has started rolling out a new “service” to Google Ads users, by automatically opting them in to a new system called “Ads by Google Ads.” According to them these will “potentially improve your campaign performance.” They also recommend “running these ads indefinitely.” You can see what Google has to say about them here: Take […]
In 1998, a new web directory launched in a challenge to the then pre-eminent Yahoo directory. Although it went through a few name changes and owners in the next few years, it was soon officially known as the Open Directory Project, and eventually as DMoz, or “Directory Mozilla.” It’s claim to fame was that, even […]
SEO or Search Engine Optimization is the process of making strategic efforts to improve search engine rankings by implementing more relevant content, creating a positive user experience, and ensuring that your page will be visible to Google. Think of Google as a factory manager who has a list of every product in the factory and […]
Search engine optimisation has always been one of the most contentious, and contended, aspects of online marketing. There was a time, not all that many years ago, when ranking highly in search engine results was pretty much entirely a matter of getting a whole bunch of links pointing back to your site. What those links […]
Social media has become one of the biggest sensations of modern technology. It’s been used as a tool for everything from putting out political campaign content, to holding underground rap battles, and of course, videos of cats doing all sorts of crazy things. With studies showing 2.3 billion people use social media globally, social media […]
