Author Archives: Net Age

Searcher Task Accomplishment – 2017’s Ugly SEO Content

If you head over to the biggest SEO forums at the moment, you’ll find them abuzz with a new and mysterious ranking factor called “Searcher Task Accomplishment”. It’s being dubbed the most important ranking factor to date. Forget about backlinks, traditional onsite SEO, Rankbrain and every other ranking factor you’ve ever worked on. Searcher Task […]

Will Social Advertising Destroy Social Media?

It is no secret that social media marketing is a huge business. I can’t think of a single thriving company that you cannot find, engage with, or even purchase from, online. Everybody Is Competing Online As more and more companies flood the online marketplace, they pour more and more money into their online spend to […]

Google Introduces New Ad Filter

Google recently announced plans to add a default ad filter on the chrome web browser to filter out ads that create a frustrating web user experience. Though this may seem to be answered prayers for web browser users, what does it actually mean for advertisers who make revenue from online ads? Why Does Google Want […]

Machine Learning: The Future of Google Ads Bidding Strategies?

From June 2017, Google Ads has a new Smart (Automated) Bidding strategy called Maximize Conversions. Google Ads Smart Bidding is defined as “A subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction—a feature known as “auction-time bidding”. Experimenting with Google Ads Smart Bidding […]

2017 Internet Trends To Look Out For

Since 2001 Mary Meeker has been delivering annual web trend reports, shedding some light on what direction the internet trend scale will take throughout the year. This years report boasted some 355 slides predicting where web trends are headed. Key Points From The Report Increased Internet Usage Internet usage has increased by about 4% compared […]

The Worst Online Advertising Techniques

Online shopping is one of the biggest phenomenons on the World Wide Web. Because so many people opt to browse online for products before purchasing, It‘s no wonder online ads are getting more intrusive and aggressive in hopes of driving sales. Why Do People Dislike Online Ads? The downside to most online ads is they […]

Improving The Online Ad User Experience

During the development of The Internet the way we know and love it today, we have all experienced frustration time-and-again when encountering online ads. Whether it’s a pop-up ad that interrupts your experience on a web page, or the sneaky kind that opens up a new browser window and unexpectedly blares loud music, annoying and […]

Do You Need An Agency To Run Your Social Media?

To be honest, you don’t actually need an agency to run your social media efforts.  That is, if you’re willing to dedicate your own time to responding to countless comments, running your adverts, removing negative comments and banning people on the page. You also need to devote time to creating relevant content, editing videos,  images […]

Google Increases Ad Transparency For Publishers

Google has introduced two new updates in their AdSense feature that will increase transparency for publishers regarding  AdSense policy violations, hopefully making it quicker and easier to understand, and resolve, policy violations. Page Level Action Policy To begin with, Google has made changes regarding how they address AdSense policy violations, improving the technology and refining […]