In the wake of ongoing scandals surrounding the use of the social media network Twitter in online abuse and bullying, Twitter this month announced that they would be rolling out a tool that would help users combat the trend. In a press statement, Twitter explained that the amount of abuse, bullying and harassment has risen […]
Author Archives: Net Age
Earlier this month, Facebook revealed that the reporting data it shares with publishers and advertisers could have been subject to errors. This comes two months after they admitted that it had been over-estimating the average time users spent watching videos on the platform. These latest errors involved reporting on the amount of time people spent […]
We’ve talked about spam appearing in Analytics accounts before. We also talked about how Google appeared to have won that particular round, and removed the referral spam, only to have it sneakily re-appear only a month later. Nothing really got said about it after that, but in the prelude to the thankfully just completed US […]
According to Google, the majority of people are more likely to search for information using a mobile device. It’s certainly no secret that a sites mobile friendliness is important when it comes to ranking in search engine results, but in the near future, that will take on a whole new dimension. According to a Google […]
In a very quiet and decidedly non-public update to its privacy policy, Google has rescinded their promise to never link their ad tracking with personally identifiable information. A recent article by propublica.org revealed that despite having insisted for years that privacy would be their number one concern when it came to advertising products, Google has […]
Earlier this month Google implemented an update to their local search algorithm, which controls the “Local 3 Pack” of results that appear in the search results below a map when you search for something that is available in your area, as you can see in the example image below. Searcher Location More Important One of […]
As an ever increasing amounts of information are added online, establishing the veracity of that information has become an important factor for both people and corporations. As such, fact checking has become a popular trend, with multiple sites being established that carry out fact checking on various statements and claims. To facilitate this, Google announced […]
Last month we posted about the new Penguin update finally going live, and about how it was now a real-time, built in component of Google’s search algorithm. Since then, some more interesting information has come to light about Penguin, with Google’s Gary Illyes confirming to Marketing Land that not only does the algorithm focus mostly […]
Finally, after what seems like years (in fact it has been years), Google has announced the release of the newest, and last, Penguin algorithm update. It’s the last one, because as of this update, Penguin has gone from a filter that was occasionally run on search results (the last time was in 2014), to part […]
[fusion_text]So, you set up an Google Ads campaign, your ads are live, traffic is coming to your website and you have a whole lot of data to show for it. But now what? The data can be overwhelming and confusing at first, but once you’ve familiarised yourself with the terms, and learnt to interpret that […]
