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Search Engine Optimisation

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Mobile Friendly Sites To Rank Better In Mobile Search

In a post on the official Google Webmaster blog yesterday, Google announced that as of the end of April, (the 21st in fact), the mobile friendliness of sites will be a ranking factor for websites in mobile search. According to the post, the change will affect mobile search results world wide and in all languages, [...]

By | February 27th, 2015|Categories: Search Engine Optimisation|Tags: |

Mobile User Experience May Affect Rankings

At a recent search marketing expo, Google engineer Gary Illyes spoke extensively about user experience, saying that webmasters should be focusing more attention in this area. But why the stress on user experience? Well it seems that Google may use mobile user experience as a part of its ranking algorithm. Google Webmaster Tools Fetch and [...]

By | November 26th, 2014|Categories: Search Engine Optimisation|Tags: , , |

The Power of Subtlety in Web Copy – Speaking Your Clients Language

Let’s set the scene of a somewhat typical buying process. A prospective client discovers a need, carefully researches their options, enquires with a few suppliers, compares their favourite options and then making the purchasing decision. It’s a seemingly logical and linear process. As we know, in online marketing there are various factors that impede and [...]

By | October 9th, 2014|Categories: Conversion Optimisation, Search Engine Optimisation|

Google Structured Snippets

It was announced yesterday in a post on the Google Research Blog that Google has rolled out a new feature that can show tabular data from your page under the description in the search engine results. That means that if you have a table of product specs, for example, on your page, relevant information from [...]

By | September 23rd, 2014|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Penguin Update – Finally

In early 2012, Google released an algorithm update that was codenamed “Penguin.” This update was touted as an anti-spam measure, apparently mostly aimed at bad linking. Another thing about Penguin was that it wasn’t something you could recover from, (they said), without cleaning up your previous spam. But there was nothing you could do once [...]

By | September 22nd, 2014|Categories: Google, Search Engine Optimisation|Tags: , , |

Google Drops Authorship Markup

Just over 3 years since Google first announced in a 2011 blog post that it would be supporting authorship mark-up and including rich snippets showing it in search results, authorship has become the latest feature they've dropped support for. In a Google+ post last night, John Mueller of Google Webmaster Tools announced that Google would [...]

By | August 29th, 2014|Categories: Google, Search Engine Optimisation, Social Media|Tags: , , |

HTTPS Becomes Ranking Factor

On the 6th of August, Google announced on their Webmaster Central Blog that as of this month, having an SSL certificate (effectively encrypting your URLs and adding the HTTPS protocol to them (rather than the standard HTTP) will be a ranking factor. It's a very minor factor right now. In fact, Google estimates that it [...]

By | August 13th, 2014|Categories: Search Engine Optimisation|Tags: , , |

Google Webmaster Tools Releases Robots Testing Update

The robots.txt exclusion standard is a bit of an ambiguous convention, acting as sort of the opposite of a sitemap. But while one might see the value in telling a web crawler what pages are on your site, and how they’re structured, it’s more difficult to see the value of telling them where they can’t [...]

By | July 18th, 2014|Categories: Google, Search Engine Optimisation|Tags: , |

On-Site Content Writing Tips For Sematic Search

The introduction and increasing development of Google’s semantic search - otherwise known as the Hummingbird algorithm update - has not so much thrown the SEO rulebook out the window (despite what many online marketers are saying) as made the rules less black-and-white, and more intelligent. In light of this era of enhanced search engine marketing, [...]

By | June 23rd, 2014|Categories: Search Engine Optimisation, Web Design|Tags: , , |

Google Panda 4.0 Rolls Out

If you've been following along with the on-going state of the SEO industry, you'll know that recent times have been fraught with changes.  On that score at least, things have stayed the same, in that they continue to change, and Google's latest evolution has been the roll-out of the latest update to the Panda algorithm, [...]

By | May 30th, 2014|Categories: Google, Search Engine Optimisation|Tags: , , |