The introduction and increasing development of Google’s semantic search – otherwise known as the Hummingbird algorithm update – has not so much thrown the SEO rulebook out the window (despite what many online marketers are saying) as made the rules less black-and-white, and more intelligent. In light of this era of enhanced search engine marketing, […]
Category Archives: Search Engine Optimisation
If you’ve been following along with the on-going state of the SEO industry, you’ll know that recent times have been fraught with changes. On that score at least, things have stayed the same, in that they continue to change, and Google’s latest evolution has been the roll-out of the latest update to the Panda algorithm, […]
The increasing industry focus on semantic search and context based content has created some of the biggest upsets in SEO in years, as well creating a significant surge in social media marketing. In general though, the only people really upset are old-fashioned SEO’s, who see the new Google Hummingbird algorithm as a giant free for […]
The ultimate goal with the new SEO is to win an audience. Sure, you have to do certain things with your webpage so that search engines will give it a better ranking, but that’s just a tool for achieving the goal, not the goal itself. An effective SEO strategy keeps the audience in mind. We […]
If you’re a regular user of Google, (and these days, who isn’t?), you might have noticed that what were once very small and unobtrusive extra links below some search engine results have now become big, full-sized additional links below some search engine results. These additional links are called site links, and they’re a way for […]
Although Google’s Matt Cuts recently implied that there wouldn’t be a PageRank update this year, it turns out that he wasn’t quite accurate. After 10 months of inactivity, the Toolbar (public) PageRank has been updated, ostensibly as part of another update to the Google back-end. See what Matt Cutts has to say about PageRank here:
Panda, Penguin, Hummingbird, the Google algorithm is certainly something that doesn’t stay the same for long. And with Google no longer notifying people about changes, the Google dance looks like it’s back in full force. Industry uncertainty, client expectations; SEO isn’t dead, but it is being battered about. Is it deliberate? Well, in some senses, […]
At the end of September, Google retroactively announced that they had implemented a major rewrite of their infamous search engine algorithm, that they were naming “Hummingbird” for its speed and precision. According to Google’s Amit Singhal, who discussed the algorithm change with Search Engine Land’s Danny Sullivan, Google actually rolled this out a month ago, […]
Two years ago, Google began blocking keyword data from organic search queries if users were signed into their Google accounts while searching. They claimed that this was done to protect user privacy, but it produced a storm of criticism, largely because they were still providing keyword data for Google Ads clicks. This cast doubt on […]
Google SEO’s shrinking real estate has been a topic of great lament for internet marketers over the last couple of years. Algorithm heavyweights Panda and Penguin have not only made the practice of SEO quite mysterious but also one which requires great finesse, and a lot of trial and error. But despite what you have […]