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Search Engine Optimisation

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Context Is The Real King

The increasing industry focus on semantic search and context based content has created some of the biggest upsets in SEO in years, as well creating a significant surge in social media marketing. In general though, the only people really upset are old-fashioned SEO’s, who see the new Google Hummingbird algorithm as a giant free for [...]

By | May 30th, 2014|Categories: Search Engine Optimisation|Tags: , , |

The New Approach To Writing SEO Content

The ultimate goal with the new SEO is to win an audience. Sure, you have to do certain things with your webpage so that search engines will give it a better ranking, but that's just a tool for achieving the goal, not the goal itself. An effective SEO strategy keeps the audience in mind. We [...]

New Google Site Links Dominate Search Page

If you're a regular user of Google, (and these days, who isn't?), you might have noticed that what were once very small and unobtrusive extra links below some search engine results have now become big, full-sized additional links below some search engine results. These additional links are called site links, and they're a way for [...]

By | February 25th, 2014|Categories: Search Engine Optimisation|Tags: |

Surprise Page Rank Update

Although Google's Matt Cuts recently implied that there wouldn't be a PageRank update this year, it turns out that he wasn't quite accurate. After 10 months of inactivity, the Toolbar (public) PageRank has been updated, ostensibly as part of another update to the Google back-end. See what Matt Cutts has to say about PageRank here:

By | December 9th, 2013|Categories: Search Engine Optimisation|Tags: |

Do Search Engine Rankings Even Matter Anymore?

Panda, Penguin, Hummingbird, the Google algorithm is certainly something that doesn't stay the same for long. And with Google no longer notifying people about changes, the Google dance looks like it's back in full force. Industry uncertainty, client expectations; SEO isn't dead, but it is being battered about. Is it deliberate? Well, in some senses, [...]

By | November 21st, 2013|Categories: Search Engine Optimisation|Tags: |

Google’s Hummingbird Algorithm

At the end of September, Google retroactively announced that they had implemented a major rewrite of their infamous search engine algorithm, that they were naming “Hummingbird” for its speed and precision. According to Google's Amit Singhal, who discussed the algorithm change with Search Engine Land's Danny Sullivan, Google actually rolled this out a month ago, [...]

By | October 1st, 2013|Categories: Search Engine Optimisation|Tags: |

Google Blocks Organic Keyword Data

Two years ago, Google began blocking keyword data from organic search queries if users were signed into their Google accounts while searching. They claimed that this was done to protect user privacy, but it produced a storm of criticism, largely because they were still providing keyword data for Google Ads clicks. This cast doubt on [...]

By | September 26th, 2013|Categories: Search Engine Optimisation|Tags: |

SEO Fundamentals That Will Always Work

Google SEO’s shrinking real estate has been a topic of great lament for internet marketers over the last couple of years. Algorithm heavyweights Panda and Penguin have not only made the practice of SEO quite mysterious but also one which requires great finesse, and a lot of trial and error. But despite what you have [...]

By | August 8th, 2013|Categories: Search Engine Optimisation|Tags: , |

Choosing the Right SEO Company

The practice of Search Engine Optimization (SEO) has changed quite a deal. A lot of the developments in how websites are ranked can be directly attributed to spammers exploiting previous ranking factors.As such, SEO has now become a somewhat involved practice that can still be distinctly separated into two types: those who expertly work with [...]

By | June 25th, 2013|Categories: Search Engine Optimisation|Tags: |

Tips on Getting Your News Releases Published

Press releases are part and parcel of a marketing strategy, being the most directly controllable element of publicity. When you release a new product, make a significant change to your organisation or alter the way you deliver service, a press statement informs the relevant publications who, in turn, inform the market. As you may be [...]

By | May 28th, 2013|Categories: Search Engine Optimisation|Tags: |