Earlier this month, Google released an update to their structured data which analysts suggest points to an ever increasing rise in the importance of user experience, and usability. Structured data markup is a way of applying “labels” to various parts of your content in order to make it easier for computers to understand what that […]
Author Archives: Net Age
According to a Tweet from Google’s Webmaster Trends Analyst, Gary Illyes, earlier this month, the long awaited and much expected update to the Google Penguin algorithm is expected to roll out within “weeks.” Or at the very latest, by the end of this quarter. Penguin, for those of you who have trouble keeping track, is […]
A very interesting study recently by Impending Boom has suggested that, in some places at least, it’s not all about Google. Intrigued by a trend he noticed in the number of Google searches originating from Nigeria, which were substantially lower than searches from other countries, the author investigated further. It turned out that Nigeria was […]
A recent patent filed by Google suggests that the search giant may be considering a change to the way that pages are assigned rank by their algorithm. The original PageRank system calculated the value of a page largely by determining the number and source of links pointing to a page, and despite the obvious limitations […]
In a digital world, word of mouth travels faster than ever before, and the credibility and reputation of your brand are tangible assets that can both accumulate value, or depreciate, depending on a wide range of factors. With over 60% of users influenced by online reviews, a few negative results online can have a significant […]
In the wake of a recent announcement by Google that they would be removing Google My Business listings that were unverified, or which had no activity, we’ve seen a few of our clients lose their Google My Business listings. As a result, we just wanted to remind you that it’s essential to make sure that […]
Ok, maybe not strictly AI in the truest sense, but a few days ago, in the wake of new Google “over-company” Alphabet earnings reports, Google revealed that for several months already, an artificial intelligence system nicknamed “RankBrain” has been responsible for handling “a large fraction” of their daily user queries. We’ve always know that about […]
As everybody knows by now, Google encourages sites to be mobile friendly. In fact, since the “Mobilegeddon” algorithm update in April of this year, mobile-friendliness has been treated as a “significant” ranking factor. The reason for this focus on mobile friendliness is pretty obvious. Earlier this month, Google reported that more than half of Google […]
For all its simplicity, email marketing is still one of the most effective ways of communicating with, and selling to, your clients. Modern email software systems make the automation and bulk sending of emails relatively simple, and they bring with them the ability to “personalise” your email. For the majority of companies though, personalisation is […]
We’ve always said that when it gets right down to it, the objective of your website is to convert visitors. A conversion could be a sale, it could be a lead. It could be somebody signing up for your newsletter or creating an account. A conversion is a specific action carried out by a visitor […]
