The ability to serve your advert when a user searches for a competitor brand term is a contentious subject. Some clients are enamoured with the concept and will spend thousands of Rands a month to ensure that their advert is served on every single search term related to their competitors, almost to the point of […]
Author Archives: Net Age
Well the short answer is no. Or at best, certainly not yet. But Augmented Reality (AR) is starting to offer consumers exciting new ways to interact with brands. Most importantly though, AR is allowing users to interact with brands in the spaces that the users choose, and when they choose to do so. So What […]
In our modern and fast paced digital world, that’s all too often driven by an “I’ll believe it when I see it” mindset, there are new forms of content, and new ways to market, appearing all the time. As an almost perfect outgrowth of this, Instagram, an online mobile photo and video sharing social network, […]
A recent study carried out jointly by Microsoft, the French Institute for Research in Computer Science and Automation, and Columbia University examined 2.8 million shares on Twitter, with a total potential audience of 75 billion views, 9.6 million actual clicks, and 59,000 unique resources in order to determine the extent to which URLs shared on […]
Microsoft recently made a remarkably large bid to claim space in the social networking sphere with their proposal to purchase LinkedIn, (the worlds largest professional social network) for over $26 billion. The largest acquisition deal ever made by Microsoft, analysts believe that the deal signals a further move away from the software model that has […]
Did you know that you can accept Snapscan payments from your Ecommerce site? Snapscan is a popular payment app in widespread use in South Africa, that allows you to pay merchants with your phone, using a specialised QR code that you scan with your phone, and confirm by entering a pin number. Locally Designed & […]
In a landmark decision last week, the Supreme Court of Appeal upheld an earlier High Court decision overturning a bid by Cochrane Steel to prevent a competitor from bidding on their brand name in Google Ads. The original ruling by the High Court found that the bidding on the keyword “ClearVu” (a brand owned by […]
World Wide Worx and Fuseware conduct a regular survey into South African use of social media platforms. Their latest South African Social Media Landscape report was released earlier this year, and had the following to say about how we as South Africans are using social media: South Africa On Facebook Facebook remains the most commonly […]
For the most part, the purpose of your online marketing is to generate leads for your business. Brand building campaigns can be an exception to this, but in general, your objective is probably to generate sales by converting the leads that your online marketing brings you. The most important thing to remember here is that […]
Earlier this month saw scenes of confusion as Google dished out a manual penalty for “unnatural” links to an unknown (but apparently large) number of webmasters. A manual penalty (as opposed to an algorithmic one) is a penalty which was individually applied to sites the Google found to be violating one of their policies, in […]
