You’ll find a lot of articles on the internet today telling you how important content is. “Content is King,” they say. And they’re right. But what exactly is content? And why is it “King?” Technically, everything that appears on your website can be considered content, in that your site contains it. In the context of […]
It’s easy to underestimate the importance of content when you’re going through the process of putting an online platform in place. When you’re planning a website, you’re understandably concerned with its appearance, and the functionality it offers to the end-user. With all these issues to think about, the actual content of the site is often one […]
Standard Analytics Report Introduction Google Analytics is a Google service which generates detailed information about the activity on your website. It tells you how people found your site, what they did on it, and how long they spent there, among many other factors. The information in this report is the default information that the Google […]
As with more traditional marketing the point to online marketing is quite simply more business. An online marketing strategy aims at building your corporate image and driving traffic (quality leads) to your site, supplementing your offline marketing efforts. In this way online marketing can increase the sales and, therefore, the profits of your business. Undertaken correctly […]
Electronic communication is the crux upon which so much of modern life is balanced in this, the age of information. The face of marketing and of advertising has been undeniably changed by the ability to mass communicate any idea through the medium of the internet. There are no longer limits on the reach of advertisers or the […]
Traditional advertising and marketing is clumsy and unwieldy when compared to the more modern online marketing (such as SEO). Consider the following benefits inherent in choosing an online marketing campaign over the traditional approaches (Print, broadcast, outdoor.). Quality Exposure With traditional marketing your brand is exposed to many potential customers and clients, but how many […]
Although the industry is called search engine optimisation (SEO), the truth of the matter is that most websites, especially in South Africa, want and need to optimise for Google. This is because Google lays claim to a majority market share in the search industry. Google truly is the giant of search and to optimise for […]
Pay Per Click (PPC) And The Expanding World of Internet Advertising When deciding to engage in a Pay Per Click (PPC) campaign many companies are faced with the choice of whether to attempt the activity themselves, or to outsource the task to a PPC company. The rapid expansion of the Internet means that many people […]
Its amazing. Google is a tool we all use constantly (I myself use it innumerable times a day), yet the true potential of its search capabilities remains untapped by most. This fact can serve to be rather frustrating when you’re trying to get the most accurate information from the search engine’s search results. There are […]
Defining The Difference The first step in determining the difference between advertising and marketing would be to define each practice independently of the other. Once we have set the parameters within which each pursuit functions, we can more accurately differentiate between the two. Advertising The generally accepted definition of advertising is as follows: A typically, […]
